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S/A/29. Good design is good business (Thomas Watson Jr.) Is he right?
- WORDS:
- 2600
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper argues whether design can generate value reviewing two contrasting viewpoints on this statement and discussing how Design Management can aid the business in terms of the motivational incentives and whether good design necessarily means good profit. Adidas Predator case study is presented to bring the two contrasting hypotheses together.
KEYWORDS: design, business, thomas, watson, jr, right,
Other Papers On: Adidas Group
Other Papers On: Design
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