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P/M/605. Design management in Bang & Olufsen

WORDS:
2000
DATE:
2006
PRICE:
29.99 GBP

The paper examines the correlation between corporate strategy and design known as design management (DM), and conducting a case study of DM strategies in Bang & Olufsen (B&O), a Danish audio and video company. The report includes an overview of B&O core competences and strategies, Porters Five forces analysis, the issues of strategic design positioning, corporate culture, innovation, brand identity, etc.

 

KEYWORDS: Design management, Bang & Olufsen,

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