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C/A/20. In What Way Can Operational, Functional and Strategic Design Management Contribute to the Business Growth of Electrolux Group?

WORDS:
2000
DATE:
2009
PRICE:
29.99 GBP

The paper looks at the features of design management (DM) at the operational, functional and strategic levels applying the theory to the case study of DM in Electrolux, a large company specialising in domestic appliances, and identifying its significance for the company development.

 

KEYWORDS: Design management, Electrolux,

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