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UK Food Retailing Industry

S/M/508. Dissertation. Benefits of customer relationship management for supermarkets and their customers

WORDS:
8450
DATE:
2009
PRICE:
89.99 GBP

The dissertation investigates the role of customer relationship management (CRM) in the UK leading supermarket retailers. Literature is reviewed on the theory of CRM, the competition within the UK supermarket industry, the features of traditional marketing and CRM, the effects of CRM on supermarkets, the issues of customer loyalty, etc.

 

KEYWORDS: Dissertation, customer relationship management, CRM, UK supermarkets,

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