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UK Food Retailing Industry
C/M/2373. Proposal. Evaluation of the demographic factors that affect grocery retail stores customer loyalty base
- WORDS:
- 4650
- DATE:
- 2011
- PRICE:
- 49.99 GBP
This proposal is for a study on the different demographic factors that impact on grocery retail stores customer loyalty base. The paper presents the background the research, and the objectives are to identify the role of brand loyalty among other elements of brand equity, to identify key factors affecting the customer’s loyalty, and to investigate on the degree of influence of each of the demographic factors on customer’s loyalty. The rationale for the study is detailed, before the proposal introduces the proposed review of literature. This section evaluates brand loyalty and loyalty programs.
KEYWORDS: Proposal, demographics, retail stores, customer loyalty, brand equity,
Other Papers On: Marketing Dissertations
Other Papers On: Customer Loyalty
Other Papers On: UK Food Retailing Industry
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