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UK Food Retailing Industry

C/M/1441. Perceptions of Lidl and Aldi in UK food retail market

WORDS:
4900
DATE:
2010
PRICE:
49.99 GBP

The paper examines the shift in consumers’ attitude towards food retailers in the UK with the focus on discount supermarket chains Aldi and Lidl. Marketing mix (7P) analysis of both supermarkets is conducted, factors influencing consumer behaviour are examined, the patterns of buying behaviour are identified discussing customer loyalty towards low-cost food retailers in the UK in conditions of the current economic downturn. Recommendations are suggested about price strategies and online presence of Lidl and Aldi.

 

KEYWORDS: Lidl, Aldi, UK food retail, consumer behaviour, customer loyalty, discount supermarket, low price products, marketing mix,

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Thank you. I received the paper. Just want to say the paper is written well. You guys have included all that information i need to do the paper by myself. Thanks! I may order the SWOT analysis later. Nigel