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UK Food Retailing Industry
C/EI/160. Proposal. Consumer behavior towards online purchasing of food
- WORDS:
- 3350
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper proposes to examine the features of online grocery shopping reviewing literature on the use of information technology in business environment, consumer behavior (CB) theory, CB outcomes in online purchasing, the evolution of online food retailing, motivators and demotivators of online shopping, etc. The objectives, rationale and methodology of the proposed research are outlined.
KEYWORDS: Proposal, Consumer behavior, online purchasing of food,
Other Papers On: Online Shopping
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Other Papers On: Consumer Behaviour
Other Papers On: Marketing Dissertations
Other Papers On: UK Food Retailing Industry
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Keywords Tag Cloud
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Thank you very much for the paper I have just received. It will help me greatly with the marketing assignment I have been struggling with it.Stephen
