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UK Food Retailing Industry

C/B/1546. Strategic responses of UK grocery retailers to economic recession

WORDS:
1500
DATE:
2009
PRICE:
19.99 GBP

The paper looks at the UK grocery market comparing strategic responses of different grocery retailers to the economic recession that resulted in the change in market conditions. Strategic responses of Tesco are compared to those of an anonymous discounter predicting possible effects of the response strategies on the competitive position of both companies.

 

KEYWORDS: UK grocery retailers, economic recession, Tesco, discounter,

 
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