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Tobacco Industry

C/M/483. Customer attitude towards leading cereal and cigarette brands: A Fishbein's Attitude toward Object Model approach

WORDS:
3500
DATE:
2007
PRICE:
39.99 GBP

The proposed research focuses on investigating the attitude of customers towards the leading brands by using the Fishbein's Attitude Object Model. The industry taken as an example by the proposed research is the cereal bars industry.

 

KEYWORDS: Fishbeins attitude object model, FMCG, cereal bars, cigarette, branding,

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tobacco cigarette attitude market fishbein porters brands forces object model federation russian cereal approach uk towards opponents products consumers conflict ethical stakeholders challenges c customer ethics business leading
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