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E/B/233. Vodafone AirTouch's Bid for Mannesmann

WORDS:
5000
DATE:
2006
PRICE:
59.99 GBP

The paper examines the integrated telecommunications strategy used by Mannesmann to enter the UK mobile market discussing the synergies arising from the acquisition of the Orange, the deal between Vodafone and Mannesmann, the reasons behind Mannesmann's reluctance to merge with Vodafone, the differences between the German and the Anglo-Saxon approaches to corporate governance, etc.

 

KEYWORDS: Vodafone, Mannesmann, Orange, mobile phone, telecommunications,

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