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Telecommunications Industry

C/M/1101. Proposal. Telecommunication Industry and Consumer Behaviour in Emerging Economies: Case Study of Saudi Arabia

WORDS:
1200
DATE:
2009
PRICE:
19.99 GBP

The paper proposes research into consumer behaviour in telecommunication industry in the context of emerging economies. The research objectives include: investigation of consumer behaviour dimensions and antecedents in telecommunication industry, analysis of the dimensions of consumer orientation in telecommunication industry in emerging economies, and evaluation of the relevance of consumer behaviour dimensions and antecedents highlighted in academic literature for telecommunication firms operating in emerging economies.

 

KEYWORDS: Proposal, Telecommunication Industry, Emerging Economies, Saudi Arabia, consumer behaviour,

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