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Software and PC Industry

S/EI/57. Analysis of Google as computer search business

WORDS:
3400
DATE:
2008
PRICE:
39.99 GBP

The paper examines the position of Google within online search businesses conducting analysis along the lines of SWOT, governance structure, competitors, key success factors, etc. Description of the computer search industry is provided discussing Google's strategies with regard to AOL and Microsoft (MS) and the company's prospective software and e-commerce development.

 

KEYWORDS: ei, google, computer, search, business,

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