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C/B/3051. Strategic analysis of the UK PC market and Dell

WORDS:
6000
DATE:
2010
PRICE:
69.99 GBP

This paper presents a strategic management report focusing on the UK PC market, and is spilt into two sections. The first section analyses the macro-environmental factors that affect the market using the PESTEL framework. The paper uses Porter’s five forces analysis to discuss the competition and attractiveness of the industry. The second section analyses Dell, and begins by providing an overview of the company. The tangible and intangible resources are discussed, followed by an analysis of Dell’s strategic capabilities and resources. This is done by value chain analysis, and by focusing on their supply chain and benchmarking. The strengths and weaknesses of Dell are discussed, as are ways to create competitive advantage. The paper also evaluates their competitive advantage, Dell’s current strategies, and future strategic recommendations.

 

KEYWORDS: Strategic management, PC market, macro-environment, PESTEL, Porter’s five forces, Dell, value chain analysis, competitive advantage,

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