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Soft Drinks Industry

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C/B/2785. Analysis of the UK soft drinks industry

WORDS:: 2600
DATE:: 2010
PRICE:: 29.99 GBP

This paper analyses the UK drinks industry (non alcoholic), focuses on potential companies to buy, discussing some major drink companies within the UK industry and by looking at economic indicators, such as capital requirements, environmental and governmental factors, Absolute cost advantage, learning curve, and industry consolidation Companies that are discussed include Rubicon beverages, Merrydown PLC, Red Bull Company, Princes soft drinks, Cott Beverages, Gerber foods soft drinks and Britvic soft drinks. A summary of findings and main arguments is given.

KEYWORDS: Investment analysis, drinks industry, Rubicon beverages, Merrydown PLC, Red Bull Company, Princes soft drinks, Cott Beverages, Gerber foods soft drinks and Britvic soft drinks,

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C/B/1776. KKL and Australian energy drinks market

WORDS:: 1400
DATE:: 2009
PRICE:: 19.99 GBP

The paper focuses on the relative profitability of the energy drinks sector as compared to the traditional non alcoholic beverage sector in the Australian industry. A case study of KKL is presented highlighting the company’s advantages and disadvantages with regard to their competitors in the market. KKL’s strong manufacturing units, distribution and sales networks are discussed predicting that their energy drinks would allow the company to diversify their current portfolio.

KEYWORDS: Energy drinks, Australia, KKL, non alcoholic beverage,

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