Browse our collection of papers in
Pharmaceutical Industry
C/M/2295. Investigation of the Sales Promotion Activities at Boots, Superdrug & Lloyds Pharmacy
- WORDS:
- 2750
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper looks at sales promotion activities at Boots, Superdrug and Lloyds pharmacy. These are the three key players on the UK Pharmacy industry, and the paper begins by providing information on all of them. The paper then examines different sale promotional strategies like vouchers and coupons, loyalty schemes, and buy one get one free (BOGOF) offers. The effectiveness and relevancy of sale promotions are assessed, before the paper critically analyses the topics discussed.
KEYWORDS: Sales promotions, sales promotion activities, Boots, Superdrug, Lloyds pharmacy, UK pharmacy industry, vouchers, coupons, loyalty schemes, buy one get one free, BOGOF,
C/B/3657. PESTEL analysis of global pharmaceutical industry
- WORDS:
- 1150
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper examines macro-environmental factors that influence the global pharmaceutical industry highlighting its distinctive features and conducting PESTEL analysis of the pharmaceutical industry.
KEYWORDS: Global Pharmaceutical Industry, Macro-Environmental Factors,
C/B/3618. Pharmaceutical Industry in UK
- WORDS:
- 1750
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper looks at the UK pharmaceutical industry indicating companies that compete within the industry and examining the issues faced by UK pharmaceutical companies, i.e. limitations of UK research regulations, intense pricing pressures, etc. Recommendations are suggested to pharmaceutical companies about the ways to overcome existing problems.
KEYWORDS: UK pharmaceutical companies, pharmaceutical industry,
C/M/1982. Dissertation. Impacts of direct-to-consumer advertising on consumption of pharmaceutical products by Greek consumers
- WORDS:
- 13600
- DATE:
- 2011
- PRICE:
- 139.99 GBP
The dissertation looks at the influence of direct-to-consumer (DTC) pharmaceutical advertising on the consumption of over-the-counter (OTC) drugs by Greek consumers. The review of literature touches on the marketing features of the pharmaceutical industry, marketing mix of drugs advertising, consumer behaviour towards OTC medicine, etc. A study is conducted to investigate Greek consumers’ behaviour towards pharmaceutical products. The methodology of the research combines the analysis of secondary data and primary data collected from questionnaires aimed to define Greek consumers’ attitudes toward DTC pharmaceutical advertising. Conclusions are made as to whether pharmaceutical advertising is considered as an important source of clear and reliable information. Recommendations are suggested to pharmaceutical companies about the ways to advertise their products.
KEYWORDS: Dissertation, direct-to-consumer advertising, pharmaceutical advertising, pharmaceutical products, over-the-counter drugs, Greek consumers,
C/B/3601. Examination of the global pharmaceutical industry: case study Irish Breeze
- WORDS:
- 3550
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This paper focuses on the global pharmaceutical industry, and aims to assess all aspects of the industry. The paper begins by providing information about the industry, and this is followed by a porters five forces analysis. A PESTL analysis is carried out, and the paper then focuses on Irish Breeze, a soap manufacturer. The strategic position of the company is thoroughly analyzed, strategic objectives and recommendations are then assessed.
KEYWORDS: Pharmaceutical industry, porters five forces, PEST, Irish Breeze, soap manufacturer,
C/B/3232. Examination of the pharmaceutical industry
- WORDS:
- 3500
- DATE:
- 2010
- PRICE:
- 39.99 GBP
This paper examines the pharmaceutical industry, aiming to discuss the environment of the industry. The first part presents a PESTEL and Porter’s Five Forces analysis of the industry, followed by a summary of the prospects of a new firm entering the industry. The next section examines the importance of the term ‘strategy’, aiming to discuss the aspects that make it relevant.
KEYWORDS: pharmaceutical industry, PESTEL, Porter’s Five Forces, strategy,
C/B/3225. Strategic position of Pfizer within pharmaceutical industry
- WORDS:
- 2600
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the strategic position of Pfizer within the pharmaceutical industry analysing the environment of the industry within the frameworks of the BCG matrix, key success factors (KSF) and Porter’s 5 Forces model. Implications of the analysis for Pfizer are considered recommending to boost their research and development (R&D) activities along the lines indicated by the Ansoff matrix.
KEYWORDS: Strategic position, Pfizer, pharmaceutical industry, BCG matrix, KSF, Porter’s 5 Forces, Ansoff, R&D,
C/B/2938. Porter's Five Forces analysis of the Global Pharmaceuticals industry
- WORDS:
- 550
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This paper evaluates the Global pharmaceuticals industry, analyzing the business environment. Porter’s Five Force’s analysis is conducted to identify the environment within the industry and how it may affect operators.
KEYWORDS: Global pharmaceutical industry, business environment, Porter’s Five Forces!,
C/B/2927. PESTEL analysis of the Global Pharmaceuticals industry
- WORDS:
- 1150
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper evaluates the Global pharmaceuticals industry, analyzing the business environment. A PESTEL analysis is conducted to evaluate external aspects of the pharmaceutical environment.
KEYWORDS: Global pharmaceutical industry, business environment, PESTEL!,
C/B/2920. PESTEL and Porters Five Forces analyses of the Global Pharmaceuticals industry
- WORDS:
- 1700
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper evaluates the Global pharmaceuticals industry, analyzing the business environment. A PESTEL analysis is conducted to evaluate external aspects of the pharmaceutical environment. Porter’s Five Force’s analysis is conducted to identify the environment within the industry and how it may affect operators.
KEYWORDS: Global pharmaceutical industry, business environment, PESTEL!,
C/B/2897. Globalisation and MNC activity in the UK Pharmaceutical : report for a German MNC Industry Investor
- WORDS:
- 2300
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper looks at globalisation, multinational company (MNC) activity and the affect that it has had within the UK. The research into the report is conducted so that it can be presented to the managing director for a German MNC looking to invest within the UK pharmaceutical industry. Globalisation in the UK is presented, as is corporate social responsibility (CSR). The research for the report is sourced from secondary literature and previous sale figures, and from the outcomes of a Porter’s Five Forces analysis. The paper summarises the findings, and presents recommendations for the German company.
KEYWORDS: Globalisation, multinational company, MNC, invest, Pharmaceutical industry, corporate social responsibility, CSR, Porter’s Five Forces,
C/N/431. Dissertation Outline. The Development of a HIV/AIDS vaccine and the pharmaceutical industries reluctance to develop vaccines due to the cost
- WORDS:
- 400
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This dissertation outline presents a skeleton outline for research on the problems with the development of a HIV/AIDS vaccine in relation to the pharmaceutical industry’s avoidance of vaccine development due to high costs. The paper goes on to expand the outline, describes the introduction to HIV/AIDS, and summarises the aim of the objectives and rational behind the study. The structure of the literature review is provided, detailing all of the proposed headings for the dissertation sub chapters, which have been described as self explanatory. A brief reference list is also provided.
KEYWORDS: Dissertation outline, HIV, AIDS, Vaccine, pharmaceutical industry, cost,
C/HR/785. HRM in Indian pharmaceutical companies: literature review
- WORDS:
- 6000
- DATE:
- 2010
- PRICE:
- 69.99 GBP
The paper presents two chapters from a thesis on the practices of human resource management (HRM) used in Indian pharmaceutical companies. The research background, objectives and rationale are outlined, literature is reviewed on the role of HRM in gaining competitive advantage, HR planning, HR recruitment and selection, HR development, employee employment and relations, the theory of effective leadership, etc.
KEYWORDS: HRM, human resource management, Indian pharmaceutical companies, literature review,
C/B/2265. Strategic directions of pharmaceutical companies GSK, Pfizer and Novartis
- WORDS:
- 1250
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper examines the strategic development of companies operating in the pharmaceutical industry, i.e. GlaxoSmithKline (GSK), Pfizer and Novartis. Key competences, capabilities and resources of GSK are discussed with references to the theory of strategy.
KEYWORDS: GlaxoSmithKline, GSK, Pfizer, Novartis, pharmaceutical industry, strategic directions,
C/B/2192. Company Strategies in Pharmaceutical Industry: Ansoff Analysis of Johnson & Johnson, Pfizer and Merck
- WORDS:
- 1500
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper examines strategic directions in the development of three pharmaceutical companies, Johnson & Johnson (J&J), Pfizer and Merck describing the current situation within the industry and conducting comparative analysis of the companies’ products and markets using Ansoff matrix.
KEYWORDS: Pharmaceutical Industry, Ansoff Matrix, Johnson & Johnson, J&J, Pfizer, Merck,
C/B/2157. Strategic Direction of Pharmaceutical and Biotechnological Companies
- WORDS:
- 2200
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the ongoing changes in the pharmaceutical (pharma) and biotechnological (biotech) industries addressing the challenges facing pharma and biotech companies, i.e. the safety and quality of their products, the pricing of medicines, and the need to engage in profitable commercial relations. Competitive strategies of Johnson & Johnson (J&J), Merck and Pfizer are described, key competences and capabilities of J&J are identified.
KEYWORDS: Pharmaceutical, biotechnological, medicines, Johnson & Johnson, J&J, Merck and Pfizer,
C/B/2156. Using Johnson & Johnson, Pfizer and Merck, identify the strategic direction, which each has chosen, from their websites and other sources. Using appropriate models and theory compare and contrast their strategies and judge which are most likely to succeed in the future. Identify the key competences, capabilities and resources held by 'one' of the companies chosen for the first part of this assignment. How well equipped is it to meet future challenges?
- WORDS:
- 2200
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the ongoing changes in the pharmaceutical (pharma) and biotechnological (biotech) industries addressing the challenges facing pharma and biotech companies, i.e. the safety and quality of their products, the pricing of medicines, and the need to engage in profitable commercial relations. Competitive strategies of Johnson & Johnson (J&J), Merck and Pfizer are described, key competences and capabilities of J&J are identified.
KEYWORDS: Pharmaceutical, biotechnological, medicines, Johnson & Johnson, J&J, Merck and Pfizer,
C/B/2111. Corporate social responsibility in pharmaceutical industry: case study of GlaxoSmithKline
- WORDS:
- 1000
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper describes the environment of the pharmaceutical industry highlighting its challenges and threats, addressing the issues of corporate social responsibility (CSR) faced by pharmaceutical companies, and examining the mission of GlaxoSmithKline (GSK) with regard to their CSR implementation.
KEYWORDS: pharmaceutical industry, GlaxoSmithKline, GSK, corporate social responsibility, CSR,
C/HR/569. Dissertation. HR practices in India and their contribution towards business success in Indian pharmaceutical industry
- WORDS:
- 19700
- DATE:
- 2009
- PRICE:
- 199.99 GBP
The dissertation investigates the influence of human resource management (HRM) practices on the individual performance and organisational outcome of the pharmaceutical companies in India. The Introduction provides the rationale for the research subject choice describing the situation within Indian pharmaceutical industry and related HRM issues. The review of literature touches on the theory of HRM including strategic HRM, HRM tools and practices, etc. The methods of the research are based on qualitative and quantitative analysis including statistic analysis of the primary data obtained via an online questionnaire. Conclusions are made about the perceptions, attitudes and experiences of managers and employees in Indian pharmaceutical companies regarding the impact of HRM practices on the organisational performance.
KEYWORDS: Dissertation, HRM, pharmaceutical industry, India, organisational performance,
C/M/1228. Change drivers in pharmaceutical industry: challenges and solutions
- WORDS:
- 1700
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper examines the drivers of change within the pharmaceutical industry suggesting the use of ‘force field’ and SWOT analysis to identify the factors that need to be changed and the factors that resist change. Recommendations about change management in pharmaceutical companies are suggested arguing that they can no longer rely on the promotion of primary care products for mass market consumption, highlighting the need for extensive research and development (R&D), and discussing the Pugh’s change matrix.
KEYWORDS: Organisational Change, Pharmaceutical Industry, Change Drivers, research and development, R&D, Pugh’s change matrix,
C/F/560. Strategic Financial Analysis of AstraZeneca and GlaxoSmithKline
- WORDS:
- 3100
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the factors that affected the financial performance of AstraZeneca (AZN) and GlaxoSmithKline (GSK) giving particular focus to the analysis of the product portfolio and recent developments in the pharmaceutical industry. An overview of the companies’ ratios over 2004-2008 is provided suggesting recommendations for the investors.
KEYWORDS: GlaxoSmithKline, GSK, AstraZeneca, AZN, pharmaceutical industry,
C/M/902. Relationship Marketing and the Internet in Pharmaceutical Industry
- WORDS:
- 6500
- DATE:
- 2008
- PRICE:
- 69.99 GBP
The paper examines how the Internet and relationship marketing can contribute to the pharmaceutical industry, helping pharmaceutical companies to gain access to physicians and build customer loyalty. A review of related literature is presented discussing the move from traditional marketing and customer acquisition to relationship marketing and customer loyalty. The changes of customer loyalty in an online environment and their implications for the pharmaceutical industry are considered.
KEYWORDS: Internet, relationship marketing, customer loyalty, e-loyalty, pharmaceutical industry,
C/M/909. Relationship Marketing and the Internet in Pharmaceutical Industry
- WORDS:
- 4000
- DATE:
- 2008
- PRICE:
- 49.99 GBP
The paper examines how the Internet and relationship marketing can contribute to the pharmaceutical industry by helping pharmaceutical companies to gain access to physicians and build customer loyalty. Literature is reviewed focusing on the move from traditional marketing and customer acquisition to relationship marketing and customer loyalty. The implications of these changes for the pharmaceutical industry are considered.
KEYWORDS: Relationship marketing, customer loyalty, e-loyalty, pharmaceutical industry,
C/M/934. Marketing Analysis for OTC companies in Gastrointestinal category: importance of CRM with Pharmacies
- WORDS:
- 1700
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper examines the relationship between the UK healthcare (HC) industry and the over-the-counter medicine (OCT) industry addressing the significance of customer relationship management (CRM) towards pharmacies. OTC markets are analyzed using Porter's Five Forces, PESTEL, STP (Segmentation, Targeting and Positioning), 7 Ps and 4 Ps models. Conclusions are made about the need to strengthen CRM ties between the supplier and pharmacy.
KEYWORDS: Customer Relationship Management, CRM, PESTEL, Porters Five Forces, 7 Ps, 4 Ps, STP,
C/B/707. PowerPoint Presentation. Collaborative Strategies in Pharmaceutical Industry
- WORDS:
- 0
- ADD-ONS:
- 12 Slides
- DATE:
- 2007
- PRICE:
- 19.99 GBP
The power point presentation discusses the collaborative strategies in Pharmaceutical Industry
KEYWORDS: Collaborative strategy, Pharmaceutical industry,
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