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Pharmaceutical Industry

C/M/934. Marketing Analysis for OTC companies in Gastrointestinal category: importance of CRM with Pharmacies

WORDS:
1700
DATE:
2008
PRICE:
19.99 GBP

The paper examines the relationship between the UK healthcare (HC) industry and the over-the-counter medicine (OCT) industry addressing the significance of customer relationship management (CRM) towards pharmacies. OTC markets are analyzed using Porter's Five Forces, PESTEL, STP (Segmentation, Targeting and Positioning), 7 Ps and 4 Ps models. Conclusions are made about the need to strengthen CRM ties between the supplier and pharmacy.

 

KEYWORDS: Customer Relationship Management, CRM, PESTEL, Porters Five Forces, 7 Ps, 4 Ps, STP,

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