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Pharmaceutical Industry
C/M/909. Relationship Marketing and the Internet in Pharmaceutical Industry
- WORDS:
- 4000
- DATE:
- 2008
- PRICE:
- 49.99 GBP
The paper examines how the Internet and relationship marketing can contribute to the pharmaceutical industry by helping pharmaceutical companies to gain access to physicians and build customer loyalty. Literature is reviewed focusing on the move from traditional marketing and customer acquisition to relationship marketing and customer loyalty. The implications of these changes for the pharmaceutical industry are considered.
KEYWORDS: Relationship marketing, customer loyalty, e-loyalty, pharmaceutical industry,
Other Papers On: Pharmaceutical Industry
Other Papers On: Relationship Marketing
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Keywords Tag Cloud
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