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C/B/2265. Strategic directions of pharmaceutical companies GSK, Pfizer and Novartis
- WORDS:
- 1250
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper examines the strategic development of companies operating in the pharmaceutical industry, i.e. GlaxoSmithKline (GSK), Pfizer and Novartis. Key competences, capabilities and resources of GSK are discussed with references to the theory of strategy.
KEYWORDS: GlaxoSmithKline, GSK, Pfizer, Novartis, pharmaceutical industry, strategic directions,
Other Papers On: Corporate Strategy: Case Studies
Other Papers On: Pharmaceutical Industry
Other Papers On: GlaxoSmithKline (GSK)
Other Papers On: Pfizer Corporation
Other Papers On: Novartis
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Keywords Tag Cloud
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