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Organic Food Industry

P/B/807. Report on Organic Farm Foods

WORDS:
2500
DATE:
2005
PRICE:
29.99 GBP

The paper reports on the UK company Organic Farm Foods (OFF) defining the concept of ‘agri-food’, describing the company’s products and commitments, and conducting their internal analysis using the value chain model, elements of SWOT, etc. Strategic marketing plan of the company is outlined.

 

KEYWORDS: Organic Farm Foods, value chain,

 
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