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News Industry
P/B/538. Porters analysis of tabloid industry
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper offers an overview of the UK tabloid industry using the theories of Michael Porter (Porters Five Forces) on supplier power, buyer power, the threat of substitution and the threat of new entrants. Competition within the newspaper industry is reviewed, trends and strategies in industry development are outlined.
KEYWORDS: porters, tabloid, industry,
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Keywords Tag Cloud
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