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News Industry
P/B/538. Porters analysis of tabloid industry
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper offers an overview of the UK tabloid industry using the theories of Michael Porter (Porters Five Forces) on supplier power, buyer power, the threat of substitution and the threat of new entrants. Competition within the newspaper industry is reviewed, trends and strategies in industry development are outlined.
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Keywords Tag Cloud
uk md newspaper media bskyb broadcasting tv editorial news british market global owner controls wrong effect channel press development extent pluralist national tabloid porters deal network companies five control bbc venture capital strategies emap porter forces entertainment fund raising rupert murdoch decisions c newspapers mobile internet various
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Thank you very much. I have received the paper and look forward to reviewing it as part of a case study I am preparing for a workshop presentation. Your site was easy to navigate and response time was excellent. Best wishes.Lynn
