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Music Industry

P/M/790. Demographic segments in music market

WORDS:
1500
DATE:
2006
PRICE:
19.99 GBP

The paper examines different types of music and the problem of market segmentation for record companies. Differences in consumer behaviour in each demographic market segment are discussed focusing on the appeal of Justin Timberlakes music to younger fans.

 

KEYWORDS: Music, demographic, market segment, fan,

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Other Papers On: Music Industry
Other Papers On: Segmentation, Targeting and Positioning

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