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C/M/1846. Strategic analysis of the UK music industry: case study Rough Trade Records

WORDS:
6200
DATE:
2011
PRICE:
69.99 GBP

This paper examines the UK music industry, and aims to assess the marketing environment for independent retailers in the UK. The paper achieves this through use of PESTLE, Porter’s Five Forces, and SWOT analyses. The paper then evaluates an independent record shop, called Rough Trade which is hailed as the ‘world’s best record store’. The section begins by providing the background to the company and their marketing strategies. This is followed by a discussion regarding topics including the band, customer experience, differentiation, and pricing. The future of Rough Trade is examined, and the paper concludes by summarizing recommendations for the future of the company, and by providing a marketing strategy.

 

KEYWORDS: UK music industry, marketing, PESTLE, Porter’s five forces, SWOT, Rough Trade, marketing strategies, brand, customer experience,

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Received paper - it has helped point me in the right direction for my research. Martin