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Music Industry
C/M/1037. For a music label organisation, such as EMI, that markets, distributes and records rock groups and other pop artists, critically assess the e-marketing challenges facing EMI by Radiohead's decision to launch their own music download and discuss
- WORDS:
- 2600
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper is based on the case study of EMI and Radiohead that starts to provide its own digital download service. The study addresses two questions related to: (1) e-marketing challenges and implications that need to be addressed by EMI due to Radiohead's decision to launch their own music download, (2) marketing strategy implications for providing a product, such as music, purely as an internet download from the international marketing perspective.
KEYWORDS: EMI, Radiohead, marketing, PEST, standardisation, adaptation, e-marketing, digital ma,
Other Papers On: EMI Group
Other Papers On: Radiohead
Other Papers On: Music Industry
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
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