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Music Industry
C/B/2162. Environmental scanning: response of EMI to digital music revolution
- WORDS:
- 2600
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the use of environmental scanning by EMI examining their position within the modern music industry, discussing the marketing trends in the production and distribution of recorded music, and analysing EMI response to the threats posed by digital revolution and Internet access to music. The process of environmental scanning is described, external and internal factors that influence EMI performance are analysed using the SWOT model.
KEYWORDS: EMI, Environmental Scanning, Digital Downloads, SWOT, music industry,
Other Papers On: Music Industry
Other Papers On: EMI Group
Other Papers On: SWOT Analysis
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Keywords Tag Cloud
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