Browse our collection of papers in
Mobile Phone Industry

E/B/269. Mobile phone market

WORDS:

3000

DATE:

2006

PRICE:

39.99 GBP

The paper examines UK mobile phone brands briefly relating the history of cellular phones, and presenting environmental analysis of the UK mobile phones market using PEST and Porter's Five Forces models. A survey of Nokia, Motorola, Samsung and Sony Ericsson is conducted using primary (via a questionnaire) and secondary data analysis.

KEYWORDS: Mobile phone, Nokia, Motorola, Samsung, Sony Ericson,

E/B/308. Report on O2 mobile service provider

WORDS:

2000

DATE:

2006

PRICE:

29.99 GBP

The paper reports on O2, a UK mobile service provider, presenting the company's profile, and analyzing their position in the mobile communication industry, outlining their strategy of development, and conducting SWOT and Porter's five forces analysis. Recommendations are suggested about how to boost O2's profitability.

KEYWORDS: O2, mobile communications, SWOT, Porters five forces,

E/M/210. Marketing promotional strategy for M&S

WORDS:

5500

DATE:

2006

PRICE:

59.99 GBP

The paper addresses the issue of creating a Marks and Spencer mobile phone network offering a promotional plan for its development. The strategic and the tactical phases of the plan are outlined, market research is conducted, the unique selling position of the product is identified, analysis is performed using the Boston matrix, the issues of advertising are discussed.

KEYWORDS: Marks and Spenser, M&S, mobile phone, promotional plan,

P/B/652. Impacts of Internet on Vodafone and mobile phone industry

WORDS:

4000

DATE:

2006

PRICE:

49.99 GBP

The paper reports on the Internet strategy of Vodafone Ireland, reviewing the impact of the Internet on the value chains of the Vodafone and the mobile phone industry. The effects of the Internet technology on the competitive environment of the mobile phone industry is analysed using Porter’s five forces model and offering a case study of the FedEx Corporation.

KEYWORDS: Internet, Vodafone, mobile phone, Ireland,

P/B/662. Mobile phone history and development

WORDS:

3500

DATE:

2006

PRICE:

39.99 GBP

The paper examines the history and features of mobile phone development discussing the concept of innovation, technological advances in communication systems since Bell’s invention of the telephone, the importance of design in innovation, the role of government and individual innovators in mobile phone development, manufacturers, users and providers of mobile network services, etc.

KEYWORDS: Mobile phone, telephone, innovation, design,

P/B/746. Omnitel Pronto Italia: problems and new plan of development

WORDS:

2500

DATE:

2006

PRICE:

29.99 GBP

This paper reports on the performance of the mobile phone company Omnitel Pronto Italia reviewing the Italian mobile phone market, comparing it to Western European markets, and analysing the causes of the company’s initial failures. Omnitel’s new plan LIBERO is discussed, recommendations are offered to improve the company’s performance.

KEYWORDS: Omnitel, mobile phone, Italy,

S/B/211. Slovakian mobile phones

WORDS:

3000

DATE:

2006

PRICE:

39.99 GBP

The paper examines consumers' attitudes toward the mobile phone brands manufactured in the Slovak Republic conducting a primary research via a questionnaire and an interview, and performing SWOT and STEP analysis of Slovak mobile phone manufacturers against their competitors.

KEYWORDS: Slovak, mobile phones,

C/B/183. A PESTLE and Porters Five Forces analysis of the UK Mobile Phone Industry and SWOT analyses of Vodafone, T-mobile, Orange and O2

WORDS:

3500

DATE:

2005

PRICE:

39.99 GBP

This report provides a comprehensive environmental analysis of the UK mobile phone industry, including a PESTLE analysis of the industry environment, an assessment of the prevalent competitive forces using Porters 5 forces analysis, and an individual SWOT analysis for each of the major network operators in the UK, Vodafone, T-mobile, Orange and O2. PESTLE analysis provides a systematic method of analysing the key influences present in the industry environment for mobile phones. The analysis shows that an area of future concern is the unknown health implications of long term exposure to radiation from handsets and transmitter base stations. The Five Forces analysis shows the high degree of competitive rivalry in the mature market for mobile phones, with high competition based on price and the retention of existing customers. The SWOT analyses summarise the internal strengths and weaknesses and external opportunities and threats for Vodafone, T-mobile, Orange and O2 that are most likely to impact on their strategies.

KEYWORDS: pestle, porters, five, forces, uk, mobile, phone, industry, swot, vodafone, t-mobile, orange, o,

C/B/184. SWOT, PESTLE and Porters 5 forces analysis of Vodafone

WORDS:

2500

DATE:

2005

PRICE:

29.99 GBP

This paper provides comprehensive SWOT, PESTLE and Porters 5 forces analysis of Vodafone, one of the worlds largest mobile phone companies

KEYWORDS: swot, pestle, porters, forces, vodafone,

C/B/185. SWOT, PESTLE and Porters 5 forces analysis of T-Mobile

WORDS:

2300

DATE:

2005

PRICE:

29.99 GBP

This paper provides comprehensive SWOT, PESTLE and Porters 5 forces analysis of T-Mobile, UK and International mobile phone operator.

KEYWORDS: swot, pestle, porters, forces, t-mobile,

C/B/186. SWOT, PESTLE and Porters 5 forces analysis of Orange

WORDS:

2300

DATE:

2005

PRICE:

29.99 GBP

This paper provides comprehensive SWOT, PESTLE and Porters 5 forces analysis of Orange, UK and International mobile phone operator.

KEYWORDS: swot, pestle, porters, forces, orange,

C/B/187. SWOT, PESTLE and Porters 5 forces analysis of O2

WORDS:

2300

DATE:

2005

PRICE:

29.99 GBP

This paper provides comprehensive SWOT, PESTLE and Porters 5 forces analysis of O2 UK and International mobile phone operator.

KEYWORDS: swot, pestle, porters, forces, o,

C/B/188. PESTLE and Porters 5 forces analyses of UK Mobile Phone Industry

WORDS:

1900

DATE:

2005

PRICE:

19.99 GBP

This report provides a comprehensive environmental analysis of the UK mobile phone industry, including a PESTLE analysis of the industry environment and an assessment of the prevalent competitive forces using Porters 5 forces analysis. PESTLE analysis provides a systematic method of analysing the key influences present in the industry environment for mobile phones. The analysis shows that an area of future concern is the unknown health implications of long term exposure to radiation from handsets and transmitter base stations. The Five Forces analysis shows the high degree of competitive rivalry in the mature market for mobile phones, with high competition based on price and the retention of existing customers.

KEYWORDS: pestle, porters, forces, uk, mobile, phone, industry,

C/M/248. Dissertation + Proposal. Brand Positioning Strategies in China: The Case of Motorola

WORDS:

10000

DATE:

2005

PRICE:

109.99 GBP

This dissertation examines the success of Motorolas brand positioning strategy in China, focusing on the mobile handset industry. Following an introduction and setting out of the research aims and objectives, the literature review consists of four main parts. First, the changing nature of the mobile handset industry post-Mao is highlighted, a period when China started to remove its isolationist roots and opened up its economy to foreigners. Next, the branding revolution in China is outlined, which coincided with the development of the economy and brought branding to the fore in China. Third, the main theory on brand management, brand building and brand positioning, in particular, are discussed. However, since these theories were developed in the West, the implications of Chinas political, economic and cultural environment on consumer behaviour and branding is also explained. Next, a research methodology is set out, followed by the appropriate analysis and discussion of an exploratory study that was conducted to help address the research aim and objectives. Finally, some conclusions and recommendations are made. Last pages of the file contain 2000 words project proposal for this dissertation.

KEYWORDS: dissertation, proposal, brand, positioning, strategies, china, motorola,

P/B/545. Report on Nokia

WORDS:

11000

DATE:

2005

PRICE:

119.99 GBP

The paper reports on the Finnish company Nokia offering an overview of the mobile phone industry and providing information on the development of Nokias vision and mission, current competitors, customers loyalty to Nokia products, supplier relations management, marketing and economic challenges, core competence, localization strategy, corporate governance, acquisitions, business group structure, future development prospects, etc.

KEYWORDS: nokia,

P/B/616. Strategic analysis of mobile phone industry in UK

WORDS:

2500

DATE:

2005

PRICE:

29.99 GBP

The paper reports on the mobile phone industry in the UK conducting Porter?s Five forces analysis and reviewing marketing strategies related to each force of competitive environment. Implications of market competition for human resource and operational management are outlined.

KEYWORDS: Mobile phone, Porters five forces,

P/M/651. Customer satisfaction in Pakistani telecommunications industry

WORDS:

8000

DATE:

2005

PRICE:

89.99 GBP

The paper examines the issues of customer satisfaction in Pakistani telecommunications industry focusing on the performance of several mobile phone companies. Literature is reviewed on the topics of consumer loyalty, brand equity, customer satisfaction, customer service principles, etc. Primary research of consumer behaviour is conducted through questionnaires and interviews. Conclusions are made on the basis of the comparative analysis of two companies identifying their problems and offering recommendations about how to solve them.

KEYWORDS: Customer satisfaction, Pakistani, telecommunications, mobile, cellular,

P/M/670. Dissertation. Mobile phone licences’ auction

WORDS:

7500

DATE:

2005

PRICE:

79.99 GBP

The dissertation reports on the auction held in 2000 in the UK for the 3rd generation (3G) mobile phones licences. The governments objectives in issuing licences are outlined, a review of literature related to auctions is provided, the design and the styles of the auction are described, its outcomes are critically reviewed. Conclusions are made about the effectiveness of the allocation mechanism chosen by the government.

KEYWORDS: Dissertation, mobile phone, licence, auction,

S/B/132. MARKET ANALYSIS & STRATEGIC RECOMMENDATIONS FOR ASDA SUPERMARKET DIVERSIFYING INTO MOBILE TELECOMMUNICATIONS INDUSTRY

WORDS:

5100

DATE:

2005

PRICE:

59.99 GBP

The brief is to conduct an analytical survey into the Mobile telecommunications industry as a service/network provider in order to judge feasibility. After recent developments of Tesco?s entering the Mobile phone industry as a service/network provider, Asda are also keen to explore and keep up with Tesco?s in this respect also. Using secondary research we will first look into the Mobile telecommunications industry. This information will then be analysed from a company perspective, followed by recommendations.

KEYWORDS: Marketing, Mobile telecommunications, Mobile Phones, Asda, Tesco, Orange, O2, SWOT, Ma,

P/B/344. Siemens Mobile: company profile

WORDS:

2000

DATE:

2004

PRICE:

29.99 GBP

The paper reports on the developments in the mobile phone industry focusing on the performance of the Siemens Mobile company. The profile of the company is presented including its tangible and intangible resources, reputation, database, etc. The competitive advantages and the problems of the company are reviewed.

KEYWORDS: siemens, mobile, company, profile,

S/M/151. Marketing strategy for UK mobile telecommunication

WORDS:

3000

DATE:

2004

PRICE:

39.99 GBP

In our report, we analyzed marketing strategy of mobile telecommunication, the issues are categorized as follows: marketing mix, targeting and positioning. Also, we discuss the modern companies in mobile telecommunication industry such as Vodafone, Orange and O2 Based on current knowledge state to gain a clearer understanding of the implication of mobile communication in the formulation of marketing strategy. Moreover, the methods such as questionnaire and qualitative research are used to help us to gain the data to support our findings and theories. Finally, in the part of implication, we mainly focus on SWOT and consumer behavior implications, which include product portfolio analysis

KEYWORDS: marketing, strategy, uk, mobile, telecommunication,

C/B/78. What are the factors which influence the demand on mobile phones?

WORDS:

1500

DATE:

2003

PRICE:

19.99 GBP

This paper outlines the factors, which influence the demand on mobile phones. They include product factors, industry factors, political, economical, social and technological factors.

KEYWORDS: factors, influence, demand, mobile, phones,

C/M/26. Analysis of Vodafone Plc.

WORDS:

4200

DATE:

2003

PRICE:

49.99 GBP

PEST, SWOT, Porter analysis. strategy evaluation. 3G developments.

KEYWORDS: vodafone, plc,

P/B/287. Using mobile phones while driving: pros and cons

WORDS:

2000

DATE:

2003

PRICE:

29.99 GBP

The paper discusses the issue of using mobile phones while driving. It claims that it diverts the drivers attention from the road, since phone conversations are essentially less automated than passenger conversations. Essentially, phone tasks and driving tasks make use of different cognitive resources and do not cause much interference except while performing visual tasks, like dialling and receiving calls. The author refers to the concept of Minimal Attention User Interface according to which hands free phone devices improve the safety and user-friendliness of car systems. The methods of evaluating driving performance while dual-tasking are outlined. The paper concludes, however, that new laws should prevent the growth of technology that crosses the safety margin. Introducing new forms of driver training is suggested.

KEYWORDS: using, mobile, phones, driving, pros, cons,

P/B/39. SWOT analysis of Ericsson

WORDS:

400

DATE:

2003

PRICE:

9.99 GBP

KEYWORDS: swot, ericsson,