Browse our collection of papers in
Mobile Phone Industry
S/C/113. Dissertation. Can mobile payments be seen as secure?
- WORDS:
- 8500
- DATE:
- 2010
- PRICE:
- 89.99 GBP
This dissertation aims to examine whether or not mobile payments can be seen as secure enough. The objectives are to assess what the security issues and threats to privacy are, to examine what influences consumers’ intention to use m-payments, and to identify the ways in which operating systems and countries safeguarding the abuse for m-payment. The review of literature discusses topics including mobile payments and security, and the paper then analyses the key points.
KEYWORDS: Dissertation, mobile payments, privacy, m-payments, operating systems, security,
C/M/2327. The implementation of knowledge and innovation in the mobile network industry
- WORDS:
- 2700
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper examines the implementation of knowledge and innovation in the mobile network industry. The paper begins by outlining the importance of knowledge management, and follows with a discussion regarding knowledge creation and transfer within organisations. The way in which innovation is developed is examined, along with the concepts and theories relating to innovation.
KEYWORDS: Knowledge, innovation, mobile network industry, knowledge management, knowledge creation, knowledge transfer,
C/M/2306. Proposal. Examination of collaborative practices in new product innovation within the mobile phone industry
- WORDS:
- 3000
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This is a proposal for an investigation into collaborative practices in new product innovation within the mobile phone industry. The proposal outlined the hypothesis for the study along with the background to the subject. The objectives are to identify product innovation theories and evaluate which are applicable to the mobile phone industry, Identify theories of collaboration in product innovation and evaluate which, if any, can be applied to the mobile phone industry, identify commercial product innovation strategies in general and specifically within the mobile phone industry, identify commercial collaborative product strategies and approaches both general and in the mobile phone industry, with particular reference to Smartphone’s, and compare innovation by Sony-Ericsson, a collaboration, with Apple iPhone which is not, and evaluate their success. The methodology is detailed, and the timetable for the completion of the proposal is outlined. Rationale for the study is provided, along with the value of the research.
KEYWORDS: Proposal, collaborative practices, new product innovation, product innovation theories, mobile phone industry, product innovation, Smartphone’s, Sony-Ericsson, Apple iPhone!,
C/M/2169. Proposal. An examination of market segmentation in the mobile phone industry
- WORDS:
- 3100
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This proposal is for a marketing dissertation based on the mobile phone industry. The study aims to determine and evaluate current thoughts regarding market segmentation, to identify the nature of the mobile industry, to determine key growth factors for organisations in the mobile industry, and to identify the correlation between entry into new market segments and organisational performance. The proposal discusses the planned methodology, and outlines the analysis and finding sections.
KEYWORDS: Proposal, mobile phone industry, market segmentation, growth factors, organisational performance,
C/M/2055. Dissertation. Service Quality, Customer Satisfaction and Customer Retention at Mobily Company in Saudi Arabia
- WORDS:
- 14550
- DATE:
- 2011
- PRICE:
- 149.99 GBP
The dissertation examines the issues of service quality, customer satisfaction and customer retention in South Arabian mobile communications company Mobily describing the growing competition within the mobile telephony industry, the communications market of Saudi Arabia and the background of Mobily. The review of literature touches on the definitions and measurement of service quality, the features of service quality in the mobile telecoms sector, theoretical underpinnings of customer satisfaction, its measurements and links with service quality, the issues of customer retention, etc. The methodology of the research is based on the qualitative analysis of secondary sources and primary sources provided by a questionnaire. Conclusions are made about the significance of service quality for customer satisfaction in the Saudi telecoms market.
KEYWORDS: Dissertation, Service Quality, Customer Satisfaction, Customer Retention, Mobily Company, Saudi Arabia, mobile telephony, Saudi telecoms market,
S/B/595. Examination of the mobile phone industry: Nokia vs Apple iPhone Smart phones
- WORDS:
- 5450
- DATE:
- 2011
- PRICE:
- 59.99 GBP
This paper aims to criticality compare and evaluate Nokia phones with the Apple iPhone. The paper begins by presenting information on the ICT sector and the mobile phone industry. The background to Nokia and iPhone is discussed in reference to their management strategies. The core competencies are compared, and this is followed by an in depth discussion of Nokia. PESTEL, SWOT, Porter’s five forces, and value chain analyses are all provided.
KEYWORDS: Nokia, iPhone, apple, ICT sector, management strategies, core competencies, PESTEL, SWOT, porter’s five forces, value chain,
C/B/3389. Challenges faced by Vodafone Plc
- WORDS:
- 1000
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper examines Vodafone Group Plc, part of the global mobile phone industry. The paper aims to assess the strategic issues that have been facing the company. The background to the company is provided, and this is followed by a discussion regarding their problems, and possible solutions. Theses issues are climatic changes, safeguarding children, decreasing cost, improving standards, and green energy. Each of these issues are discussed are discussed in detail, and conclusions are made regarding the challenges they face.
KEYWORDS: Vodafone Group Plc, mobile phone industry, climatic changes, safeguarding children, decreasing cost, improving standards, green energy,
C/B/2936. Porter's Five Forces analysis of the UK mobile phone industry
- WORDS:
- 750
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This paper discusses the UK mobile phone industry, examining its performance over the last five years. The paper conducts a Porter’s Five Forces analysis, to recognise the competitiveness of the industry.
KEYWORDS: UK mobile industry, Porter’s Five Forces,
C/B/2931. PESTLE analysis of the UK mobile phone industry
- WORDS:
- 1000
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper discusses the UK mobile phone industry, examining its performance over the last five years. A PESTLE analysis is conducted, aiming to provide an overview of the impacts that affect the industry.
KEYWORDS: UK mobile industry, PESTLE!,
C/B/2919. PESTLE and Porter's Five Forces analyses of the UK mobile phone industry
- WORDS:
- 1450
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper discusses the UK mobile phone industry, examining its performance over the last five years. The paper conducts a Porter’s Five Forces analysis, to recognise the competitiveness of the industry. A PESTLE analysis is conducted, aiming to provide an overview of the impacts that affect the industry.
KEYWORDS: UK mobile industry, Porter’s Five Forces, PESTLE,
C/B/2849. Strategic analysis of the Mobile Telecom handset industry and Nokia
- WORDS:
- 3500
- DATE:
- 2010
- PRICE:
- 39.99 GBP
This paper analyses the mobile telecommunications handset industry using Porters Five Force’s Analysis and PESTEL analysis. Key factors, latest trends and strategies in the US and sectors within the industry is discussed. Nokia is analysed through use of the Value, Rarity, Imitability and organization (VIRO) and Value Chain frameworks. The paper concludes with a summary of the industry.
KEYWORDS: Mobile telecoms handset industry, Porter’s Five Force’s analysis, PESTEL analysis, latest trends Nokia, VIRO, Value Chain,
C/M/1568. Consumer behaviour towards mobile phone brands: questionnaire analysis
- WORDS:
- 5150
- DATE:
- 2010
- PRICE:
- 59.99 GBP
The paper reports on primary research into mobile phone marketing aimed to establish the influence of a brand name on consumer decisions, and to identify the differences between mobile phone brands with regard to brand awareness, brand image, perceived quality and brand loyalty. Analysis of the primary data obtained from the questionnaire is conducted making conclusions about brand features that get the highest ratings.
KEYWORDS: Consumer behaviour, mobile phone brands, marketing,
C/B/2632. Shanzai! Mediatek and the white box handset market. Harvard Business School case study
- WORDS:
- 2550
- DATE:
- 2010
- PRICE:
- 29.99 GBP
An analysis of the Harvard Business School case study on “Shanzai! Mediatek and the white box handset market”, written by Willy Shih, Chen-Fu Chien and Jyun-Cheng Wang. Using background analysis, a problem statement, problem analysis, identification and evaluation of alternatives and strategic recommendations, the paper examines one of the world’s leading wireless semiconductor companies, which unleashed a Shanzhai counterfeit market by offering an innovative “complete solution” for handset manufacturers utilising 2.5G / 2.75G technology. By bringing affordable handsets to the masses, the company now finds itself being able to provide innovative solutions to the latest 3G market, with its sights sets on internalization and increasing participation among tier one handset producers.
KEYWORDS: MediaTek, White Box, Shanzhai, Emerging Markets, Disruptive Innovation, problem analysis, problem statement, strategic analysis, wireless, 2.5G, 2.75G, 3G, technology, handset, mobile phone industry,
C/B/2614. A Marketing Problem and Solution: Case study of Virgin Mobile UK
- WORDS:
- 1100
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper addresses a marketing problem at Virgin Mobile UK and suggests possible solutions. With a potential conflict of budget allocation between sales and marketing and technological investment, there is discussion on whether the company can continue to compete with other mobile service providers in a crowded market. Also highlighted is the issue of bundling of media services which may not be sufficient in the long-term for the company to combat the financial, sales and marketing challenges they face. It is suggested that technological advances including VoiP, mobile instant messaging and advances in wireless technology, mean that Virgin Mobile UK’s core offering will be less competitive, or in some cases obsolete. The importance of the speed to market and adaptation to change are seen as problems to be solved to ensure continued success.
KEYWORDS: Marketing, Virgin Mobile UK, Virgin Media, bundling media, mobile virtual network operator, MVNO, technology, mobile phone industry, brand, sales!,
C/M/1478. Marketing Strategies of Vodafone & T-Mobile
- WORDS:
- 950
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper examines the marketing mix, position and promotional campaigns of two communications giants, Vodafone and T-Mobile. Brand strength, differentiation points and product lifecycle are all considered in this study, which uses as its research reference the 4ps (product, price, place, promotion) also known as Marketing Mix framework. Numbers of network users, brand popularity and marketing communication strategies feature in the research. Finally, recommendations are given on the need for the companies to develop offerings and marketing communication campaigns that will appeal to a targeted market.
KEYWORDS: Vodafone, T-Mobile, brand strength, market position, product lifecycle, marketing strategies, 4ps framework,
C/B/2125. Dissertation. Strategic Analysis of Mobilink GSM and their competitive strategy
- WORDS:
- 18450
- DATE:
- 2010
- PRICE:
- 189.99 GBP
The dissertation investigates the challenges facing contemporary mobile phone industry offering strategic analysis of the Pakistani company Mobilink. Literature is reviewed on the background and evolution of the mobile phone industry, the position of Mobilink within the Pakistani mobile phones industry, the theory of strategy, the growth challenges faced by organisations, analytical tools that can be applied to meet these challenges, the strategies of innovation, process evaluation, etc. A case study of Mobilink is conducted using the methods of primary research via a questionnaire, and secondary research using the models of PEST, Porter’s Five Forces, SWOT, the company’s internal environment analysis, analysis of market position within Pakistan’s telecommunications industry, etc. Conclusions are made about the main strategic concerns for Mobilink as a market leader, recommendations to the company management are suggested about the ways to take advantage of their position within Pakistani mobile phone market. Reflections about the educational value of the research are provided.
KEYWORDS: Dissertation, Strategic Analysis, Mobilink, PEST, SWOT, Porter’s Five Forces, Pakistani mobile phone market, telecommunications industry,
C/C/151. Correlation analysis of mobile phone users' behaviour: to switch or nor to switch?
- WORDS:
- 1300
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper uses statistical methods to establish the probability of staying with the current mobile service provider in mobile phone users against the probability of switching to a different provider. Non-parametric correlation analysis is performed to examine how switching behaviour is related to pricing, corporate image, the subject’s income levels, etc.
KEYWORDS: Correlation analysis, mobile phone provider, switching behaviour, statistics,
C/B/1709. Mobile Phone Industry Analysis
- WORDS:
- 2800
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper explores the mobile phones industry from the perspective of its economic and business strategy. The models of PEST, Porter’s 5 forces and value chain analysis are used.
KEYWORDS: Mobile phones, PEST, Porter’s 5 Forces, segmentation, value chain,
C/B/1707. Dissertation. Mobile device adoption in UK: perceptions, buying intentions and manufacturer influence
- WORDS:
- 11300
- DATE:
- 2009
- PRICE:
- 119.99 GBP
The dissertation looks at the adoption of the mobile device in the UK providing a review of literature on technology acceptance/adoption models (TAM), the theories of reasoned action, planned behaviour and PC utilisation. A study is conducted to identify users’ perceptions of the mobile device among the students of Middlesex University using the methods of primary data collection via a questionnaire. Conclusions are made about the attitudes towards mobile devices and the influence of mobile manufacturers on the behavioural intention to use the device. The findings contribute to the understanding of potential consumers of mobile commerce (m-commerce) and mobile marketing.
KEYWORDS: Dissertation, mobile device, m-commerce, consumer behaviour, technology adoption model, TAM,
S/M/442. Strategic marketing management
- WORDS:
- 2300
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the concept of strategic marketing providing definitions of marketing strategy, segmentation, targeting, positioning (STP), differentiation, etc. The importance of brand positioning is emphasized drawing examples from the mobile phone industry and discussing the market structure of mobile phones.
KEYWORDS: Strategic marketing, segmentation, targeting, positioning, mobile phones,
C/B/1365. Value of Environmental Scanning: Case study of UK Mobile Phone Industry
- WORDS:
- 1500
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper examines the usefulness of environment scanning for the UK mobile phone industry. The features of the industry are described, analysis is conducted using the models of PEST and Porter's five forces, the concept of climate (environmental) determinism is discussed.
KEYWORDS: value, environmental, scanning, study, uk, mobile, phone, industry,
C/B/1438. PESTEL and Porter's 5 Forces analyses of the UK mobile phone industry
- WORDS:
- 1500
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This paper analyses the United Kingdom (UK) mobile phone industry by examining the external factors affecting the industry by means of a detailed PESTLE analysis. The paper also assesses the competitive environment by means of Porter's five forces.
KEYWORDS: UK mobile phone industry PESTEL, Porter's Five Forces,
C/B/1439. PESTEL analysis of the UK mobile phone industry
- WORDS:
- 900
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting UK mobile phone industry.
KEYWORDS: pestel, uk, mobile, phone, industry,
C/B/1440. Porter's five forces for the UK mobile phone industry
- WORDS:
- 500
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents Porter's 5 forces analysis of UK mobile phone industry which is analysing bargaining power of customers, bargaining power of suppliers, threat of new entrants, and threat of substitute products and intensity of competitive rivalry affecting UK mobile phone industry.
KEYWORDS: porter, five, forces, uk, mobile, phone, industry,
C/M/991. Analysis of mobile phone market in Australia
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the Australian telecommunication market presenting its environmental analysis, and identifying market challenges and opportunities for Australian companies, the threats that are likely to be faced by telecommunication providers, market segments, etc. Buying behaviour characteristics that affect purchasing patterns are outlined, suggestions for market research are provided.
KEYWORDS: mobile, phone, market, australia,
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