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Mobile Phone Industry
S/B/211. Slovakian mobile phones
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper examines consumers' attitudes toward the mobile phone brands manufactured in the Slovak Republic conducting a primary research via a questionnaire and an interview, and performing SWOT and STEP analysis of Slovak mobile phone manufacturers against their competitors.
KEYWORDS: Slovak, mobile phones,
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