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Mobile Phone Industry

P/M/651. Customer satisfaction in Pakistani telecommunications industry

WORDS:
8000
DATE:
2005
PRICE:
89.99 GBP

The paper examines the issues of customer satisfaction in Pakistani telecommunications industry focusing on the performance of several mobile phone companies. Literature is reviewed on the topics of consumer loyalty, brand equity, customer satisfaction, customer service principles, etc. Primary research of consumer behaviour is conducted through questionnaires and interviews. Conclusions are made on the basis of the comparative analysis of two companies identifying their problems and offering recommendations about how to solve them.

 

KEYWORDS: Customer satisfaction, Pakistani, telecommunications, mobile, cellular,

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