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Mobile Phone Industry
E/M/210. Marketing promotional strategy for M&S
- WORDS:
- 5500
- DATE:
- 2006
- PRICE:
- 59.99 GBP
The paper addresses the issue of creating a Marks and Spencer mobile phone network offering a promotional plan for its development. The strategic and the tactical phases of the plan are outlined, market research is conducted, the unique selling position of the product is identified, analysis is performed using the Boston matrix, the issues of advertising are discussed.
KEYWORDS: Marks and Spenser, M&S, mobile phone, promotional plan,
Other Papers On: Marks and Spencer
Other Papers On: Mobile Phone Industry
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