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Mobile Phone Industry
C/M/2169. Proposal. An examination of market segmentation in the mobile phone industry
- WORDS:
- 3100
- DATE:
- 2011
- PRICE:
- 39.99 GBP
This proposal is for a marketing dissertation based on the mobile phone industry. The study aims to determine and evaluate current thoughts regarding market segmentation, to identify the nature of the mobile industry, to determine key growth factors for organisations in the mobile industry, and to identify the correlation between entry into new market segments and organisational performance. The proposal discusses the planned methodology, and outlines the analysis and finding sections.
KEYWORDS: Proposal, mobile phone industry, market segmentation, growth factors, organisational performance,
Other Papers On: Marketing Dissertations
Other Papers On: Mobile Phone Industry
Other Papers On: Segmentation, Targeting and Positioning
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