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Mobile Phone Industry
C/M/1568. Consumer behaviour towards mobile phone brands: questionnaire analysis
- WORDS:
- 5150
- DATE:
- 2010
- PRICE:
- 59.99 GBP
The paper reports on primary research into mobile phone marketing aimed to establish the influence of a brand name on consumer decisions, and to identify the differences between mobile phone brands with regard to brand awareness, brand image, perceived quality and brand loyalty. Analysis of the primary data obtained from the questionnaire is conducted making conclusions about brand features that get the highest ratings.
KEYWORDS: Consumer behaviour, mobile phone brands, marketing,
Other Papers On: Consumer Behaviour
Other Papers On: Mobile Phone Industry
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