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Mobile Phone Industry
C/E/181. Pricing Case Study: Mobile Communication Charges in the EU
- WORDS:
- 1800
- DATE:
- 2007
- PRICE:
- 19.99 GBP
The paper presents a discussion on pricing with reference to the proposal by the European Commission to abolish roaming rates for mobile communications in the EU. The reasons why price is considered to be a critical element of the marketing mix are outlined explaining the need for introducing the legislation by the European Commission to cap roaming rates by a target deadline of summer 2007. The range of pricing methods available to mobile service providers is described.
KEYWORDS: Price, Marketing Mix, Mobile, EU, European Commission, Roaming Rates, Pricing Methods,
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Other Papers On: Euro and European Union
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