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Mobile Phone Industry
C/B/1365. Value of Environmental Scanning: Case study of UK Mobile Phone Industry
- WORDS:
- 1500
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper examines the usefulness of environment scanning for the UK mobile phone industry. The features of the industry are described, analysis is conducted using the models of PEST and Porter's five forces, the concept of climate (environmental) determinism is discussed.
KEYWORDS: value, environmental, scanning, study, uk, mobile, phone, industry,
Other Papers On: Strategic Analysis
Other Papers On: Mobile Phone Industry
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