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Leisure Industry

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C/M/2320. An examination of the developments in the UK fitness industry

WORDS:
3050
DATE:
2011
PRICE:
39.99 GBP

This paper examines the developments in the UK fitness industry that aim to meet the change in consumer demands. The paper begins by producing a marketing mix, and evaluates the consumer demand theory. The SEQVQUAL model is then examined, which looks at the elements costumers look for in the service they receive. The elements examined are reliability, assurance, tangibles, empathy, and responsiveness.

 

KEYWORDS: UK, fitness industry, marketing mix, consumer demands, consumer demand theory, SEQVQUAL, reliability, assurance, tangibles, empathy, responsiveness,

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C/E/679. The effects of economic recession on the fitness industry

WORDS:
3950
DATE:
2011
PRICE:
39.99 GBP

This paper examines the effect of the economic recession on the fitness industry, and begins by providing information on the global fitness industry. The paper then looks at the recession in regard to market failure and the fitness industry. The next section discusses possible strategies to combat the affects, and outlines certain strategies that have worked for under performing sectors. Conclusions are made regarding the topics discussed.

 

KEYWORDS: Economic recession, fitness industry, global fitness industry, market failure!,

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C/HR/913. Motivational theories at a fitness centre

WORDS:
650
DATE:
2011
PRICE:
9.99 GBP

This paper discusses two motivation theories in relation to a fitness centre. The theories examined are Maslow’s hierarchy of needs and Frederick Herzberg’s motivational theory. The paper concludes by suggesting how these theories can help the fitness centre manager.

 

KEYWORDS: Motivational theories, fitness centre, Maslow’s hierarchy of needs, Frederick Herzberg’s motivational theory!,

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