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C/B/1730. Consumer Behaviour towards ICICI Prudential Life Insurance
- WORDS:
- 5000
- DATE:
- 2009
- PRICE:
- 59.99 GBP
The paper looks at the life insurance company in India ICICI Prudential Life Insurance providing theoretical information about the insurance industry, service quality, total quality management, etc. Competitor analysis of ICICI and of the insurance sector is performed highlighting distinctive features of their service quality and addressing the issues of customer satisfaction and loyalty. A study is conducted to examine the perception of customers towards the company using the primary research method of data collection via a questionnaire.
KEYWORDS: ICICI Prudential Life Insurance, service quality, customer satisfaction, consumer behaviour, Indian,
Other Papers On: Insurance Industry
Other Papers On: Competitor Analysis
Other Papers On: Consumer Behaviour
Other Papers On: Customer Satisfaction (CS)
Other Papers On: ICICI Prudential
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