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Industry Analysis

P/M/745. Methods of survey: plan designing

WORDS:
2000
DATE:
2006
PRICE:
29.99 GBP

The paper reports on designing a simulation survey for a chocolate manufacturing company to assist in the launch of their new product. The process of designing a questionnaire is reviewed, the methods of sampling and data analysis are described, recommendations for conducting surveys are offered.

 

KEYWORDS: Survey, questionnaire, data analysis,

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