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Industry Analysis

E/B/164. The Portable Audio player market

WORDS:
3000
DATE:
2006
PRICE:
39.99 GBP

The paper reports on the Japanese and US portable audio player (PAP) market offering an overview of the PAP industry development, describing PAP products and their evolution, discussing the impacts of market dynamics on the industry structure, and analyzing the development strategies and key features of the Sony brand.

 

KEYWORDS: portable audio player, Sony, walkman,

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