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Industry Analysis
C/M/665. Marketing in the maritime industry
- WORDS:
- 1400
- DATE:
- 2007
- PRICE:
- 19.99 GBP
The paper examines the impact of marketing on the maritime industry looking at the ways marketing has been applied to the industry when it was forced to change due to global liberalisation, deregulation, and increased competition.
KEYWORDS: service marketing, maritime industry,
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I received the paper. Thanks for the excellent service.Tim
