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Industry Analysis

C/M/2198. Strategic management under globalisation: theory and case studies

WORDS:
2950
DATE:
2011
PRICE:
29.99 GBP

The paper looks at the theory of strategic management describing types of corporate strategy and using the Yip model of globalisation drivers to explain the factors behind internationalisation strategy. The global grocery industry and civil aerospace engines industry are compared along the lines of the Yip model highlighting the challenges faced by grocery retailing in China. Strategies of Tesco and Rolls Royce are discussed considering the effectiveness of the strategic alliance between Rolls Royce and BMW.

 

KEYWORDS: Yip model, globalisation drivers, grocery retailing, civil aerospace engines, Tesco, Rolls Royce,

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Other Papers On: Strategic Management
Other Papers On: Internationalization
Other Papers On: Tesco
Other Papers On: Rolls-Royce plc
Other Papers On: Bavarian Motor Works (BMW)
Other Papers On: Industry Analysis

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