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C/M/1585. Dissertation Outline. Online Branding – Case Study of FMCG Sector

WORDS:
600
DATE:
2010
PRICE:
9.99 GBP

This dissertation outline discusses proposed research into branding, loyalty and marketing within the fast moving consumer goods (FMCG) Sector. The paper aims to understand the importance of e-commerce and the development of successful marketing mix and branding, the link between online loyalty shopping and development of successful brands, different methods for development of online loyalty within FMCG, and to appraise the effectiveness of different online loyalty shopping methods and how they develop broad focus brands within the sector. The literature review, will serve as a form of research along with primary (semi-structured interviews) and secondary data collection methods and case studies like KitKat, Colgate, Persil and Pampers. The structure of the dissertation is outlined with proposed areas on aim, research questions and objectives, time scale, research methodology and strategies and findings. ,

 

KEYWORDS: Dissertation outline, fast moving consumer goods, FMCG, online marketing, branding, loyalty, e-commerce,

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