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Industry Analysis
C/B/972. Competition in the UK ice cream market
- WORDS:
- 2400
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper presents a case study of the UK ice cream market conducting analysis of its situation during the late twentieth century along the lines of the PEST model. Porter's five forces analysis of the UK ice cream industry is performed highlighting the key opportunities and threats in the industry. Examples of 'strategic marketing decisions' taken by various market players are identified outlining strategic options for the leading market players, i.e. Unilever, Mars and Nestle. The current trends and competitive landscape of the UK ice cream market are discussed.
KEYWORDS: UK ice cream, Unilever, Mars, Nestle, PEST, Porters five forces,
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