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Hospitality, Travel and Tourism Industry

S/T/55. How can French Ski Resorts maintain demand from British Tourists?

WORDS:
7100
DATE:
2008
PRICE:
79.99 GBP

The paper looks at the popularity of France as a ski destination in Europe. Secondary and primary research is conducted to identify the needs of the British ski market, the role of winter sports tourism in the country's economy, the tourist features of the Northern Alps as the best known ski locations, etc. The expectations and motivations of the British tourists toward French ski resorts are analyzed.

 

KEYWORDS: French ski resorts, tourist destination, Northern Alps,

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