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Hospitality, Travel and Tourism Industry
C/T/94. Role of destination marketing in global tourist economy
- WORDS:
- 4600
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper looks at the role of destination marketing (DM) in the global tourist industry image seeking to explain how DM affects the local areas and the international economy. The reasons behind DM success are explored presenting examples of the DM impacts on community development of various locations, and highlighting the positive aspects of DM.
KEYWORDS: Destination marketing, tourism, global economy,
Other Papers On: Destination Marketing
Other Papers On: Hospitality, Travel and Tourism Industry
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