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Hospitality, Travel and Tourism Industry

C/F/1153. Revenue Management in Hospitality Industry

WORDS:
1800
DATE:
2011
PRICE:
19.99 GBP

The paper examines the concept of revenue management (RM) also known as yield management (YM) and its impact on the hospitality industry. Perceptions of marketplace segmentation and price disparity are discussed from RM perspective, positive impacts of RM on the hospitality industry are explained.

 

KEYWORDS: Revenue management, yield management, hospitality industry,

 
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