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Hospitality, Travel and Tourism Industry
C/EI/61. Dissertation. E-Commerce and Chinese Tourism Industry
- WORDS:
- 18000
- DATE:
- 2008
- PRICE:
- 189.99 GBP
The dissertation examines the growth of online services in the Chinese tourism industry focusing on the impact of e-commerce on consumer behaviour. Literature is reviewed on the issues of tourism and e-commerce in China, the technology acceptance model (TAM), etc. The methods of research include interviews, observation and questionnaires to understand the factors behind the use of tourism websites and the systems of online hotel room booking in China. Conclusions are made about the adaptation of the Chinese tourist industry to the online environment. Recommendations are suggested to Chinese tourist agencies using online services.
KEYWORDS: Dissertation, e-commerce, tourism, China, online booking,
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Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
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