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C/B/3197. Examination of competitive advantage in the e-tourism industry

WORDS:
2800
DATE:
2010
PRICE:
29.99 GBP

This proposal examines e-tourism, aiming to assess whether customer value is a critical indicator to createand maintain the competitive advantage in a firm. The paper also examines how customers percieve internet services and purchases. The paper has three objectives to understand the main determinants of e-service quality in the tourism industry, to understand customer’s perceptions on internet services and purchases in the tourism industry, and to examine the challenges faced by tourism industry players in their bid to survive and effectively satisfy their ever more demanding and increasingly enlighten customers. The proposal presents preliminary research on the determinants that need to be incorporated into e-services, the SERVQUAL model, and e-service dimensions. The methodology is highlighted, and the project aims to collect primary data through use of questionnaires for students and tourism service providers. The proposal concludes by examining the limitations of the research.

 

KEYWORDS: e-tourism, customer value, competitive advantage, internet services, puchases, tourism industry, internet services, SERVQUAL model!,

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