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Gaming Industry
S/M/511. Attractiveness of games consoles to consumers
- WORDS:
- 2400
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks into the hedonic, social, utilitarian and secular aspects of games consoles Sony PlayStation 3 (PS3), the Microsoft Xbox360 and the Nintendo Wii. The methods of the research are based on the primary data obtained via questionnaires and personal interviews. Conclusions are made about brand loyalty across consoles, recommendations are suggested about game consoles marketing.
KEYWORDS: Games console Sony PlayStation 3, PS3, Microsoft Xbox360, Nintendo Wii,
Other Papers On: Marketing Research
Other Papers On: Gaming Industry
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Keywords Tag Cloud
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