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C/M/1123. Dissertation. Difference in Buyer Preferences of Developed and Emerging Markets: Case of Video Games Industry

WORDS:
15400
DATE:
2009
PRICE:
159.99 GBP

The dissertation explores the demographics of the video game industry conducting a study of the marketing gap between the average age of the players who are playing the games and the average age of the player who is targeted by the marketers in the UK and India. The review of literature touches on the growth of the gaming industry in the respective countries, the UK and Indian markets, etc. Quantitative methods of research are used to analyse secondary and primary data of 190 samples obtained from an Internet generated questionnaire. Conclusions are made about the changing demographics in video game players. Recommendations for the video game industry are suggested.

 

KEYWORDS: Dissertation, Video Games, Gaming Industry, Demographics, Lifestyle, UK, India,

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video games dissertation social gaming five gambling porters consoles forces ei localisation media pestl game xbox globalisation tourism examination macao coral affects role gender identities representations exploration corporate markets attractiveness consumers emerging developed difference buyer preferences investment opportunities c responsibility uk virtues vices study nintendo gala
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