Browse our collection of papers in
Football Industry
C/M/2387. Dissertation. Brand development in Premier League
- WORDS:
- 6150
- DATE:
- 2011
- PRICE:
- 69.99 GBP
The dissertation examines the strategies of brand development adopted by companies that belong to the UK Premier League. The methodology of the research is based on the collection and analysis of secondary data. Literature is reviewed on models, frameworks and theories related to the concept of brand development in the Premier League industry. The history of the Premier League and its brand evolution is reviewed in the context of overall football development in the UK. Conclusions are made about the importance of sub-brands and product lines development within the Premier League industry. The researcher’s reflection is provided on the educational value of the research.
KEYWORDS: Dissertation, Brand development, Premier League, football,
Other Papers On: Football Industry
Other Papers On: Branding
Other Papers On: Marketing Dissertations
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
football dissertation clubs club british manchester uk strategic financial crisis discuss league development premier united hooliganism english contemporary criteria significance social main wagg control europe structure association tv relationship television steve impact view society period global involvement proposal management international turkey commercial balance advantage competitive source power diversity current players branding effects evaluate sponsorship efforts government initiative capital game dissertations team public professional irish swot occupational futbol plan brand culture sub anthropology psycho de madrid ps superleague extent greek makes fans real business teams faithful performance measures sports economics impacts participation principles contract celtic contracts irreconcilable standard women cartel initiatives racism premiership ukraine political reasons form comparative e city ratios mired turnover attendance membership explain govern azerbaijan actors causes history hyundai beijing c ratio everton comparison role setting process planning objectives financing
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
Excellent service. Very fast. Cheers.Allan
