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Football Industry
C/B/776. Evaluate the extent to which commercial actors govern the global football industry
- WORDS:
- 3000
- DATE:
- 2007
- PRICE:
- 39.99 GBP
The paper examines football as a global industry providing a review of literature on the theory of advertising, the sustainability of sports, political economy within the football industry, etc. Commercialization of football is discussed touching on sport broadcasting rights and the communicative aspects of the game. The commercial impact of cyber marketing and football club websites is evaluated.
KEYWORDS: Commercialization, Globalization, Football, Cyber marketing, Political economy, Sports,
Other Papers On: Football Industry
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